2026 Manufacturer Update
WS Audiology, also known as WSA, is a worldwide hearing aid manufacturer that strives to deliver “Wonderful Sound for All” by integrating their services in different markets and in price points to make hearing care accessible by all. This company was first created when two brands, Widex and Sivantos, merged in 2019 and is based in Denmark.
In June 2025, Widex released their Allure hearing aid. WIdex reports the Allure uses “Precision Hearing Technology to deliver a new level of speech clarity without compromising on environmental awareness” and that the Allure “PureSound™ program enhances speech intelligibility in noise by 4.3 dB for those with mild to moderate hearing loss, combining ZeroDelay™ technology with advanced processing.” The Speech Enhancer Pro reportedly ensures a better speech in noise clarity, and the Enhanced Sound Classifier provides smoother, more stable transitions among different listening environments.
The Allure is available in Receiver-in-The-Canal (RIC), behind the ear (BTE), and rechargeable custom in the ear styles. The Allure line is wireless using Bluetooth LE Audio and is Auracast compatible.
Gardner Audiology Doctors fit, service, and repair all Widex hearing aids in Hillsborough, Pinellas, Pasco, Hernando, and Citrus Counties in Florida. Email info@gardneraudiology.com or call 1-800-277-1182 for details.
